Victoria Jago
Manager, Technical Design | Technical Apparel Designer
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The SuperSnug Puff™

As Technical Designer on this franchise, I contributed to functional design integration, technical development, and trim system refinement across the platform. The SuperSnug Puff™ explored how a highly insulated down system could be re-engineered into a close-to-body silhouette without compromising warmth, comfort, or mobility.

The project focused on balancing thermal efficiency with a sculpted fit profile through refined pattern shaping, targeted insulation distribution, and streamlined system architecture. Construction and trim elements were iteratively developed to reduce unnecessary bulk while maintaining a clean, high-loft silhouette.

Emphasis was placed on optimizing manufacturability, thermal performance, and long-term wear comfort through considered simplification of detailing and refinement of overall garment system design resulting in a successful filing of design patents.

 

The SuperSnug Puff™

Photos: Aritzia

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The SuperSnug Puff™

The Original Length: Engineered to deliver warmth to -10°C / 14°F

The SuperSnug Puff™ Mid

The Mid: Engineered to deliver warmth to -20°C / -4°F

The SuperSnug Puff™ Long

The Mid: Engineered to deliver warmth to -30°C / -22°F

More Details…

Features

  • Engineered to deliver warmth to -10°C / 14°F

  • Down containment architecture

    • 700+ fill-power goose down, 100% responsibly sourced — certified to the Responsible Down Standard

    • Down-filled Cozy Collar™

    • Downproof construction

  • Water-repellent fabric

  • Wind-resistant fabric

  • Machine washable

  • Removable hood 

  • Soft-feel storm cuffs

  • Interior smart storage pocket

  • Cozy brushed pockets

  • EasySinch Hem — a cinchable hem provides a versatile silhouette while keeping the elements out

  • Downproof construction

  • Sustainable trim solutions

    • YKK® NATULON® zippers

    • Trims made with recycled materials 

  • Exclusive Super World branding

  • Designed in Canada